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| SmartTown Alliance™ Card Rewards Businesses |
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Leverage the power of the SmartTown Alliance™ customer loyalty program to increase sales for your business. (Support community non-profits while you’re at it.)
Until the SmartTown Alliance™ card, most businesses didn’t have the resources to implement an expensive research-based loyalty marketing program. The SmartTown™ program uses “state-of-the-art technology” to unite local businesses in a coalition loyalty program that’s designed to:
- Recruit new customers.
- Increase customer frequency.
- Raise average sales per customer visit.
- Improve customer retention rates.
How It Works
Business owners contribute a percentage of each SmartTown™ cardholder sale in the form of a rebate, which is split between the customer and their non-profit organization of choice. The customer receives stored cash value on the card for future use at any SmartTown™ business while the non-profit organizations receive unrestricted funds in the form of a check at then end of each month.
- The entire rebate is a tax-deductible business expense.
- Program fees are paid out of the rebate amount.
- Business owners can determine their own reward amount and can change it at any time as well as vary it by time of day and day of week.
Power of Cause-Related Marketing
By supporting your customers’ favorite non-profits, you can transfer your customers strong, established loyalty for their cause to your business.
- Studies show 76% of consumers support merchants that support their causes.
- SmartTown™ allows your business to support all of your community’s non-profits – you’ll never have to say “no” again.
Technology That’s Easy to Use
- Requires only an OMNI 3750 point-of-sale terminal
- “Smart card” technology on standard magnetic stripe card.
- Works with all forms of payment – cash, check, credit or debit card.
- Manage your secure account online.
- Simple, easy-to-follow instructions, plus dedicated technical support.
Data & Reporting
- For each transaction, your business will capture card ID and complete sales data, including time, location, total sale and rebate amount.
- Track your SmartTown™ activity online.
- Your business retains rights to all data captured at your business and from cards issued by your business.
Many restaurants in our current SmartTown™ programs have increased average per person ticket price by 30% or more by embracing the SmartTown™ program.
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Average sales at a SmartTown™ participating convenience stores have shown monthly increases of 145% or more.
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